The company has over time consolidated a strong link with the local territory: Piedmont, a region in northwest Italy, is a rich territory mainly consisting of hills and mountains. Over 45,000 hectares of vineyards cover the hills and foothills where, thanks to the climate and winegrowing tradition, it is possible to produce high quality wines, rich in aromas and intense fragrances. There are over 20,000 wine cellars scattered throughout the Piedmont region, which overall produce 300 million litres of wine each year, the majority of which are obtained using indigenous grape varieties

This peculiarity means that today 17 DOCG and 42 DOC wines known for their excellence worldwide have been recognised over the years.

The prestigious territory of Moscato d’Asti, included in the UNESCO World Heritage List, represents 9,700 hectares of vineyard mainly dedicated to the production of Asti DOCG.

Piedmont is also known for another traditional Italian product, typical of the region: Vermouth. This fortified wine that takes its name from the German word for wormwood: Wermut, the main herb (Artemisia absinthium) used in its preparation. Invented in Turin in 1786 by a well-known distiller of the time, Antonio Benedetto Carpano. From that moment onwards, the product became widespread throughout the region. Local residents became increasingly adept at mixing wine, must and sugar with carefully selected local herbs and spices, creating a unique beverage, which, still today, is known and enjoyed all over the world. Perlino is considered one of the leading producers.

The operational site is located in the municipality of Asti, a historic city in the heart of Piedmont, near the more important areas of Langhe and Monferrato, a few kilometres from Alba and an hour by road from Turin.

The city, still today, preserves the memories of all the historic periods of its glorious past, seen in its monuments, city walls, turrets, symbols and pageants, such as the Palio di Asti, which today is one of the most important events celebrating the purest essence of the history and character of the city. Perlino has designed its new logo to include several elements of the Palio and historic architectural elements, to keep alive the link with the city and its traditions, the mark of an enduring union that will continue in the future developments of the company.